A Dream Team Welcome to the innovative world of Augmented Reality (AR) and Artificial Intelligence (AI)! These two technologies share...

Artificial Intelligence (AI) and Generative AI (GenAI) are two terms that are increasingly becoming commonplace in academia. While they...

VR-enhanced PBL: DEXLab and EDLAB have developed an eight-step roadmap to make VR integration at University Maastricht easy.

My name is Stefan Bos and I am a PhD candidate here at SBE. My research focuses on emotional and behavioral change using Virtual Reality....

I'm Alexandru Mariș, a PhD Researcher at SBE specializing in immersive digital experiences. My research investigates how immersive...

I’m Sammy Wals; I am a PhD candidate at SBE and I research audiovisual storytelling. My research explores both the power of narratives in...

Hello, everyone! I'm Sha Wang, originally from Chongqing, China, and currently a full-time PhD candidate at the School of Business and...

The Immersive Tech Week 2023 (previously named VRdays Europe) on November 29th in Rotterdam was an exciting experience for...

At DEXLab, innovation is not just a buzzword; it's a commitment. For students poised at the cusp of a transformative phase in their...

At DEXLab, we're always on the lookout for exciting opportunities to delve into the world of innovation and technology. Our Co-founder...

1. What is the main research focus of the AR Group? The main research focus of our is to investigate the value-added by Augmented Reality...

1. What is the main research focus of the Neuro-DM Initiative? The Neuro-DM initiative aims to understand consumer behavior,...

A Thesis Experiment by Floris Westerbeek and Lea Schmickler As the marketing environment is fundamentally changing due to digitalisation,...

Hi all! Let me introduce myself; my name is Renée van Hout, and I am currently studying for a Master's in International Business,...

A tech review by Sammy Wals The action potential: The brain consists of billions of neurons connected in a network via synapses, which...